Catalog Search Results
Description
Not all customers are created equal. Ten percent of your customers often provide ninety percent of your profits. As Roger Siboni explains, the best usage of customer relationship management (CRM) is to enhance the experience for Profitable customers, to bring down costs by automating unProfitable ones, and to gain market share through customer retention and personalization at the point of sale. This requires an enterprise-wide commitment to sharing...
Description
The quality of early attachment relationships is of central importance to children's social and emotional development. It is vital to their all round development. Shot over the first three years of an infant's life, the film shows the development of attachment behaviour. By observing the interactions between infants and their carers we see the attachment stages unfolding, giving a real understanding of how it works in practice. While the film focuses...
3) Five Species
Series
Description
Three species of monkeys and two apes living in their natural habitat in Africa are compared in this video. The monkeys include the veret, the blue monkey and the black and white colobus, while the apes are common chimpanzees and eastern lowland gorillas.
Series
Description
In this video we see the savanna baboons of Africa in various regions of their natural habitat, but with an emphasis on woodlands and forested regions since most other baboon films focus on the open savanna. The video emphasizes various roles filled by animals in a troop with particular attention paid to the range of behaviors seen in males.
Description
In this erotic drama, George, a beautiful teen girl, falls in love with Alex. To get his attention, she initiates a game with their friends, discovering, testing and pushing the limits of their sexuality. When the nature of their activities is revealed, each of them deals with the scandal in radically different ways. Faced with the implosion of their value systems, they move on by reassessing their priorities, finding love and their real desires.
Description
The foundation of George Zimmer's success is his company's corporate culture, centered on "servant leadership" values. These values seek to involve others in decision making and enhance the personal growth of workers. In this wideranging talk, Zimmer explains how his experience proves that a culture based on strong ethical values can succeed even within a competitive business environment.
7) Macaques
Series
Description
This video presents an overview of the genus Macaca, beginning with a discussion of their place in the primate order and their adaptability. This potential for eating a wide variety of foods and living in both temperate and tropical environments at a variety of altitudes means they are very similar to humans in their ability to exploit a range of habitats.
Description
Networks of relationships among employees are increasingly the means by which organizations create value and foster innovation. From ten years of research tracking top-performing leaders at over 60 companies, Professor Cross found that successful leaders manage informal networks to compensate for weaknesses in formal structures, and thus improve collaboration, knowledge-sharing and best practices. In doing so, they are less susceptible to the loss...
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes....
Description
A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Description
A video from ECU’s archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.
19) Sexy Baby
Description
These days, sex doesn't just sell, it saturates our culture. In the age of runaway social media and "sexting," raunchy rap songs on pop radio and hardcore pornography at the click of a mouse—what's it like to be a woman? A girl? A teenage boy? Their parents? In this feature documentary, the directors follow a trio of characters to reveal the toll all this titillation is taking on America and forces viewers to get comfortable having the uncomfortable...
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
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